Book
BadassKathy Sierra, Bert Bates
Nonfiction

Badass

286 pagesFirst published 20152 editions
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The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising,…

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Editions

2 in Spinefolk
FormatPublisherYearPagesISBN
PaperbackO'Reilly20152869781491919019
EditionO'Reilly Media, Incorporated2015—9781322871318
SellingPsychologyConsumersPsychological aspectsMarketingUser-centered system designCommercial productsNew products