Book
Branded ContentJonathan Hardy

Branded Content

282 pagesFirst published 20216 editions
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Editions

6 editions
  • Other · English · 2021
    Taylor & Francis Group · 282 pages · 9781315641065
  • Other · English · 2021
    Taylor & Francis Group · 282 pages · 9781317278887
  • Other · English · 2021
    Taylor & Francis Group · 9781138190429
  • Other · English · 2021
    Taylor & Francis Group · 282 pages · 9781317278894
  • Other · English · 2021
    Taylor & Francis Group · 9781138190412
  • Other · English · 2021
    Taylor & Francis Group · 282 pages · 9781317278870
Product placement in mass mediaBranding (Marketing)Internet marketingInternet advertisingMarketingTechnological innovationsAdvertisingMoral and ethical aspects