In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projects--and do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: Ideation: Clarify and communicate Purpose, Identity and Long Range Intention Nature: Develop alignment between Strategy, Structure and Culture based on Ideation Vision: Create clear Goals and Metrics aligned to Strategy and guided by Ideation Engagement: Do the right projects based on the Strategy through Portfolio management…
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The Lean Startup
