Mass Affluence

Name: Mass Affluence
ISBN: 9781591391968

by Brian Johnson

269 pagesFirst published 20041 edition

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Editions

1 in Spinefolk

Format	Publisher	Year	Pages	ISBN
Hardcover	Harvard Business School Press	2004	269	9781591391968

ConsumersAffluent consumersMarketingConsumer behaviorConsumer satisfactionProduct management