'Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues. His review of the definitions of business failure and study of the differences those definitions make for research outcomes is particularly striking and useful for policy makers, researchers, and educators. This book helps us think more deeply about the variety of motivations, approaches, and outcomes that make up the world of small business.'u Patricia Greene, Babson College, USA. John Watson is my type of researcher. His scholarly…
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